Nike March Madness 2013

Along with assisting the development of the visual language for Nike’s 2013 March Madness creative, I was tasked with applying that language to the retail environment. Building a scalable, modular system that could be implemented in store locations across Read more…

Nike Hyper Elite Uniform

In the quest for a title, protecting your own turf is key, but character and greatness are built on the road, in the harsh environs of the opponent. Gearing up for the NCAA March Madness tournament, Nike outfitted their top 12 schools. My role was to develop Read more…

Nike US Soccer Centennial Packaging

Nike launched a collection of garments to celebrate 100 years of US Soccer history. I was tasked to create packaging for the Centennial Soccer Jersey, a replica for consumers that drew inspiration from the real uniforms worn on-field. Using gold foils, gloss varnish Read more…

House of Hoops Harlem

Five years on 125th and counting. House of Hoops Harlem was established in 2007 as the pinnacle retail experience for basketball consumers. Not just for Uptown – but for all of Manhattan. Priding itself on performance product, authentic style and the love of the  Read more…

Nike 2012 NCAA Football Rivalries

When pride is unleashed, dominance is claimed. You become part of the new bold. The new speed. The new era of football. And there’s no better time than now to unleash your pride. 2012 NCAA College Rivalries concentrated on innovation, technology, Read more…

Nike VCXC Event Space

Nike’s VCXC cross country event in Van Cortlandt Park (Bronx, NY) is a premier event for high school athletes to prove themselves on the same course run by the sport’s historic faces (Prefontaine, Salazar). The branded space was located across the street from Read more…

Nike Eugene Mobile App

To coincide with the 2012 Olympic Track and Field Trials in Eugene, OR, Nike was interested in providing a tool for employees to learn more about the people, places and events that helped shape the young brand. A native iPhone app was designed and Read more…

Nike Geoff Hollister Memorial

To celebrate and commemorate the life’s work of one of its original members, Geoff Hollister, Nike wanted to create a permanent retail display in their Eugene store… the birthplace of the brand. Rich story telling content like original quotes, vintage photos Read more…

Tradition Clothing Packaging

Tradition Clothing needed an original package design that would echo their gritty demeanor, protect the product during shipping and storage, and be reusable for any number of needs. The one color design and non-coated 30% recycled natural cardstock Read more…

Grenade Gloves Catalog

Kids can smell bullshit from a mile away. So when Grenade was in need of their ’10-’11 outerwear and a shoe catalog it needed to not only showcase their wide range of gear, but also speak directly to their target demographic who is becoming more and more Read more…

LG Training Site

This site was created for LG US dealers, distributors, and sales people as an online training tool. Interactive tutorials & video content were created to teach, and test users, on the ever expanding range of LG products. Each user was given a report card Read more…

Steelhead Agency Site

The big push for this site was for Steelhead’s culture to come through, with a large tie-in to social media. Blog, Twitter, & Facebook feeds all stream right to the home page so you get a feel for what the company is up to and a look into their personality. Full-frame video Read more…

Allo Identity and Collateral

Allo is a modern line of European inspired houseware products that defines itself using the simple mantra of ‘make life better’. Clean lines, bold colors, modern san-serif type, and an abundant use of whitespace work together to capture the essence  Read more…

T’s Microsite

As a new-business & self-promotional tool, Steelhead Advertising (a Portland design agency) wanted to develop a way to leave their mark on current and future clientele through free graphic tees and other schwag. The microsite stayed on-brand by pulling Read more…

Marissa Vaden Hair

Marissa was looking for a brand that could emote feeling and not be just another business card to pass out. The typography was given a weathered look to match the retro styled hair tools, and to give them a little more personality and a tactile feel the cards Read more…

Holiday Promo Site

How to Accept a Crappy Holiday Gift was the 2010 promotional gift site for Steelhead Advertising. The concept was for the site to be more of a tool to teach clients, friends, and family the art of masking one’s true feelings when gifted something truly awful during the Read more…

LG POP

This POP kit was created for in-store displays and end-caps, to entice consumers into taking a closer look and discovering the benefits and technologies of this new LG 3D HDTV. The kit was designed to be modular, and used in-part or as a whole depending on Read more…

Pacific Cornetta Logo & Identity

In need of corporate rebranding, Pacific Cornetta, designer and manufacturer of fashionable beverageware items, was given elements that reflect both their technical abilities and their eye for market trends. Bold use of color, sans-serif type, and geometric Read more…

LG Icon Set

An icon set created for LG’s Dealer site, an online tool library where creatives can download various approved logos, guidelines, animations… etc, when creating marketing materials. These icons represented several of the asset categories.

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Bedslide Site

Creators of the industries most heavy-duty sliding truck bed accessory, BEDSLIDE needed a robust and feature-rich site to speak to their target demo and offer a look inside the brand. Built with custom integrations of WordPress and OpenCart platforms, Read more…

Assorted Logos & Marks

An assortment of logos and marks for various clients and such. Some that made the cut, others that died on the vine, a few that never left the confines of the digital sketchbook… though otherwise still noteworthy.

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To Resolve Project

Developed and MC’d by the talented Chris Streger, the To Resolve Project is a call-to-action for designers around the world to submit their New Years resolutions in the form of a desktop wallpaper. Here was my submission for 2012; To put the computer down Read more…

Parking Cards

Out of utter frustration over the lack of basic human compassion in the parking lots of Portland, Ore., these cards were born. If you find one of these friendly reminders on your vehicle then it has been decided that you are, in fact, an asshole. The accompanying blog Read more…