When pride is unleashed, dominance is claimed. You become part of the new bold. The new speed. The new era of football. And there’s no better time than now to unleash your pride. 2012 NCAA College Rivalries concentrated on innovation, technology, and brand new uniforms – heroing-up this silent player in the game.
Working with photographers and photo retouchers, we developed a strong and unique hero image for each team uniform, echoing the intensity of the moment they burst onto the field from the tunnel, smoke/mist/rain billowing around as they slice through the elements. Playing off the new uniform technologies, a full-size futuristic “locker” was also built to showcase all uniform elements in a premium environment. On-field images, locker rooms, uniform detail shots and product beauty shots were all created for a full media blitz.
Design Director – Kevin Wolahan
Art Director – John Moon
Art Director/Designer – Cory Roberts
Photographer/Retouching – Marcus Eriksson
Retouching – SPLASH