Kids can smell bullshit from a mile away. So when Grenade was in need of their ’10-’11 outerwear and a shoe catalog it needed to not only showcase their wide range of gear, but also speak directly to their target demographic who is becoming more and more savvy to modern branding and authenticity. The look needed to feel youthful and energetic, vibrant and colorful in a way that didn’t overpower the product.
AD – Dan Tompson
GD – Cory Roberts