Legends recognize legends and sole represents soul. For 32 years the Air Force 1 has reigned supreme. Empowered by the attitude that created a culture, The ONE has defined our style.
Creating energy around the World Basketball Festival in Chicago, Nike Sportswear looked to open a Pop-up store that mixed equal parts brand energy with a one-of-a-kind temporary retail destination space. Created in celebration of an all-time classic sneaker, the white on white Nike Air Force 1, the space also paid homage to the city of Chicago and its deep heritage to hoops lifestyle. I was responsible for concepting the overall design intent, interior and exterior treatments, product housing and fixtures, down to creating the footwear photography used in the space. Along with art directing graphics used for product customization and event-only apparel I also designed the limited Chicago Af1 packing.
Art Director – John Moon
Graphic and Environmental Designer – Cory Roberts
Typographers – Matt Tapia / Hovercraft Studio
Space Photography – Mo Daoud