Along with assisting the development of the visual language for Nike’s 2013 March Madness creative, I was tasked with applying that language to the retail environment. Building a scalable, modular system that could be implemented in store locations across North America. Pinnacle uniform and footwear windows, team banners, and lit displays were all designed to reflect the technology behind the product.
Design Director – Kevin Wolahan
Art Director – John Moon
Graphic and Environmental Designer – Cory Roberts