Nike’s VCXC cross country event in Van Cortlandt Park (Bronx, NY) is a premier event for high school athletes to prove themselves on the same course run by the sport’s historic faces (Prefontaine, Salazar). The branded space was located across the street from the course’s finish line and provided specialized zones for Nike product interaction, education and customization, along with spaces for clinics, award ceremonies and social interaction.
I assisted in creation and development of the graphic language. Once established, I moved to build-out a cohesive and immersive environment; walls and fence, container, log stools, picnic tables, bus-takeover, posters and event tees were all treated.
Design Director – Kevin Wolahan
Art Director – Jason Herkert
Graphic and Environmental Designer – Cory Roberts
Illustrator – Jon Contino