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Art Direction & Design, Handcrafted in the Pacific Northwest

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Nike Geoff Hollister Memorial

To celebrate and commemorate the life’s work of one of its original members, Geoff Hollister, Nike wanted to create a permanent retail display in their Eugene store… the birthplace of the brand. Rich story telling content like original quotes, vintage photos and videos were all used to create an expressive touch screen experience that allowed the user to navigate through his lasting legacy. Learning about the places the impacted and the people he effected along the way.  The 42″ touch screen was then mounted into the rear of a ’72 VW Transporter, the same type of bus the brand originators used to peddle their waffle iron creations out of way back when. See the touch screen in action here

 

Agency – The Program
Art Director/Designer – Cory Roberts