ROLE  //  ART DIRECTION + DESIGN
DESIGN DIRECTOR  //  JEFFREY DOCHERTY
ATHLETE PHOTOGRAPHY + VIDEO  //  CARLOS SERRAO
PRODUCT PHOTOGRAPHY  //  TYLER ASHLOCK
3D PRODUCT MOTION  //  INTRO UK

A simple and repeatable system was created to adapt to countless colorways. Able to feel fresh and new for a full year-long proposition.
This video was the winner for Best Sound Design by Music+Sound Award 2020​​​​​​​
Inspired by the product itself I designed these high-energy court graphics.
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