![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/c1247e1e-09fb-480a-96ba-f5a835dbeabb_rw_1920.jpeg?h=54413fd0cf20cf8cd7b7e1cd461703ce)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/7d54ced3-1ffe-4a59-9120-279ee4ff04ab_rw_1920.png?h=cfd9646ef11766c3e7d79bbf84c3ed58)
ROLE // ART DIRECTION + DESIGN
DESIGN DIRECTOR // JEFFREY DOCHERTY
ATHLETE PHOTOGRAPHY + VIDEO // CARLOS SERRAO
PRODUCT PHOTOGRAPHY // TYLER ASHLOCK
3D PRODUCT MOTION // INTRO UK
ATHLETE PHOTOGRAPHY + VIDEO // CARLOS SERRAO
PRODUCT PHOTOGRAPHY // TYLER ASHLOCK
3D PRODUCT MOTION // INTRO UK
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/8c07d41d-70a6-4b69-90e4-4686ace406ff_rw_1920.jpeg?h=76966b1ede8b67b097f9d20569451869)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/a0f47c7b-b929-4f94-bdd4-daad6dfc2158_rw_1920.jpeg?h=7c74232703874e840bf892950ac680e0)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/73e0ab85-23cd-425a-9f59-612d360b6caa_rw_1920.jpeg?h=da6220f5acb3d797822fa9c5b4de5d13)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/bea4bdb4-d57d-43db-b8fc-279d0c544f21_rw_1920.jpeg?h=b8ebccbbf6414d75fbfcffa24da69b14)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/567daa4d-6e6e-4c4a-b897-33807b371cc8_rw_1920.jpeg?h=6b41c6252065783d30f5704eb2ecde07)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/ae1bfaa8-c082-447a-b237-227f5f325eb6_rw_1920.jpeg?h=659835de8f0fe0fc46881c5c583d9199)
A simple and repeatable system was created to adapt to countless colorways. Able to feel fresh and new for a full year-long proposition.
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/637d2b67-afd9-4962-b837-a1b73fe1cf73_rw_1920.jpeg?h=9d7aa003f4f84d4309b94312a51e084b)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/7d243e46-eecc-414d-a835-2669c78cf202_rw_1920.jpeg?h=38d57dfc92de1fb887e922bbfbc7a2d4)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/0876e69b-1462-4e44-bff7-51a1bf20e5ba_rw_1200.png?h=8b963e4af213a125cf0010f14e6ab32e)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/2a686d2a-4d55-401e-a197-6ccd2f643256_rw_1920.png?h=8a4887f5e38294e57117ae575991328a)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/8e98e3cc-6917-4d55-a6aa-8d70f428c0e1_rw_1200.png?h=cfd549e36587cbd0dd13483a5694a5c8)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/bc0625da-4fe8-4d3e-bdea-8b44e20e2cca_rw_1920.jpeg?h=0163f5f9fa2b715ddc3cbadf9d05bcb2)
This video was the winner for Best Sound Design by Music+Sound Award 2020
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/25832f33-c7a5-43e7-98e6-c923083f1ae7_rw_1920.png?h=8ac50009701cf6c04e7b8cc185778ba8)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/8f266a2b-ab3b-4448-a373-cf4a625fb22b_rw_1920.jpg?h=f1986ea9c21350c99a2c609b034235d3)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/a9e92d99-f630-4255-a777-33d47de9badc_rw_3840.jpg?h=9900000d3830f3564865d298dceb04ea)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/9edf034c-7b86-4e0c-a241-5251c85d66f0_rw_1920.jpeg?h=79c1d8083d8c75008367a90046dc50b1)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/008b9a5d-2d9b-42b9-92b2-476b90660c1d_rw_1920.jpeg?h=f14e5b52c9343256ca3ed2a261fd586f)
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![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/b57e8214-08a6-4dfc-9710-34bb9f4aa3ba_rw_1920.jpg?h=462fdae26f81ace5aecbb361f16cf715)
Inspired by the product itself I designed these high-energy court graphics.
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/c26e727a-cec7-4366-a4d7-73d5ea256e93_rw_1920.png?h=1b92c343d8e255363992341590082b21)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/3bfd31da-547f-4dc8-9b59-f8a2956c1aed_rw_1920.png?h=a4f6b43d0d7f986870943cd9974af164)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/94a604c6-7112-43a2-8e10-10b4cdcb7e80_rw_1920.png?h=e96487cb956709713b9c94350d9e3da2)
![](https://cdn.myportfolio.com/ebd3ff44-d5b0-4673-aaee-5515ae1b01ed/813f853d-6c2e-4799-b71e-272db18757a1_rw_1920.png?h=3ec546ddd79fa423a9bbe5682030035b)
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