ROLE // ART DIRECTION + DESIGN
DESIGN DIRECTOR // JEFFREY DOCHERTY
ATHLETE PHOTOGRAPHY + VIDEO // CARLOS SERRAO
PRODUCT PHOTOGRAPHY // TYLER ASHLOCK
3D PRODUCT MOTION // INTRO UK
ATHLETE PHOTOGRAPHY + VIDEO // CARLOS SERRAO
PRODUCT PHOTOGRAPHY // TYLER ASHLOCK
3D PRODUCT MOTION // INTRO UK
A simple and repeatable system was created to adapt to countless colorways. Able to feel fresh and new for a full year-long proposition.
This video was the winner for Best Sound Design by Music+Sound Award 2020
Inspired by the product itself I designed these high-energy court graphics.